The coronavirus has taken the entire world by storm, and businesses are more on edge than ever. It is heart wrenching seeing videos of the empty streets of Dubai, making us all feel that we’re willing to do whatever it takes for what once was the city of life to go back to its livelihood. In the meantime, as businesses we need to make sure we’re up for the redemption that is coming for us once all of this is over. If you’re a restaurant owner, don’t panic just yet there are ways you can make sure your business does survive amid the current circumstances.
Target healthcare
If you depended on employees’ lunch breaks at some point, you still can since healthcare workers are fully operating now more than ever. Target your advertising towards hospitals and healthcare professionals who are always on the clock with special hero discounts and you’ll have them as your regular customers for a lifetime. This is humanity crisis, and you need to be as humanized as possible with a compassionate and empathetic tonality, towards the people who are responsible for our safety.
Cost-cutting
It sure does not feel right to lay off your workers completely during this time, so since you’re relying on home delivery why not manage your own fleet? Your employees want to work now more than ever, you should highly consider getting them to assist you with your delivery instead of involving a third party giving them priority of benefit. That way your operations can run smoothly, and you wouldn’t need to feel guilty terminating anybody’s contract.
POS
You have many clients, but chances are you are also somebody’s client. We cannot stress this enough, make sure your POS system provider is also meeting your needs during this crucial time. It is very important that your restaurant POS software is reliable, allows you to freeze your POS terminals and also has the features you need to work remotely just as effectively. You are trying to make the best out of your business during lockdown, so make sure you are making the best out of your business’ productivity with the right POS.
Remind your customers that you are there for them
Make sure your customers remember that you are also human beings and not just an enterprise, and that you are there for them during this outbreak. Communicate in a way where they know you’re there for them and that you will make things easier for them by providing them with their needs. There’s a huge chance your clientele is spending their time on their screens, leverage that; send out emails and newsletters letting them know what you’re doing for them to survive this epidemic.
Are you running a restaurant and need ideas to survive the coronavirus crisis?
Feel free to consult us +971 50 566 5278 or [email protected]
